What is a landing page?
Anatomy of landing page
What is a sign up form?
For instance, if you want to drive blog readers to sign up for your newsletter, a sign up form on the side bar may be more useful than a separate landing page that readers have to navigate to. On the other hand, you may want to use a landing page if you’re driving people to register for an event.
Both sign up forms and landing pages are a powerful part of the marketing funnel. But
when deciding which to use, evaluate your goals and your overall marketing
strategy.
Anatomy of sign up form
4 ways to get people to sign up for your list
Now that you have a place to collect subscriber
information, it’s time to focus on how to drive people to sign up.
1
Offer incentives — or lead magnets. A lead magnet is something you give
people when they sign up for your email list. It can be anything — a free gift,
a discount, an ebook, exclusive videos — as long as it’s something your
audience will want.
2
Social media. Tap into your social following on
social media platforms, like Facebook, Twitter, Instagram, Pinterest, and more,
by encouraging them to subscribe to your emails. Add a sign up form on
facebook, pin a tweet with a link to your newsletter on Twitter, or include a
link to a landing page on Instagram. The possibilities are endless.
3
Run a contest. Feature a valuable prize and host a
contest that requires an email address upon submission. Be sure to promote it
on your website and social media.
4 Use a third-party integration. Connect the tools you use everyday — like ecommerce integrations, membership clubs and more — with your email service provider
to easily and seamlessly grow your list.
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