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For your company in 2020, is email marketing a priority?
Are you looking for the right tools for email marketing?
Choosing the right email marketing service can have a huge influence
on your marketing campaign 's success.
We will analyze and introduce one of the best small
business email marketing services in this article.
1. Why Choosing The Best Email Marketing Service is Important?
One of the most cost-effective marketing methods for small companies is email marketing.
This is because it is easy to handle email marketing, allows you total control,
and enables you to create direct communication with your customers.
It is important to note that a lot of your email marketing success is entirely
dependent on the email marketing software you use, since they are responsible for ensuring that your emails are actually delivered.
If you're not careful, then with less marketing features and bad email deliverability rates
(which causes you to lose even more money), you will end up spending a lot more money.
2.What to Look for in a Good Email Marketing Tool?
With a simple user interface (ideally a drag-and - drop editor), a good email marketing
service should allow you to create highly engaging email newsletters.
Without a great deal of effort, you should be able to easily send bulk emails
that are actually customized and targeted. This is also known as automation for marketing.
Apart from that, maintaining your contact list, segmenting users into classes,
and tracking the success of your email marketing campaigns must be simple
for your email marketing service.
A decent email service provider, most importantly, means that your email campaigns do not end up in the spam folder.
With that said, let's take a look at one of the most common providers of email marketing services and how it works.
AWeber is one of the world's oldest and most successful service providers for email marketing.
They offer a broad range of resources to handle their email marketing
for small and medium-sized companies.
It is quick to get started with AWeber.
It connects to most websites, including WordPress, seamlessly.
With comprehensive insights, you have access to ready to use html email templates,
list management, autoresponders, and email monitoring.
Live chat, phone support, email support, live webinars, and a large library of how-to use and tutorials are all support options.
For up to 500 users, AWeber provides a free plan. After that, their rates start at $19 / month. To save even more, you can also sign up for quarterly or annual plans.
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